Slam Jam's Latest Editorial Is a Powerful '90s Throwback
Retailers need to do a lot these days to stand out. Some look to wild sales, others to competitions. Slam Jam goes above and beyond the usual standards, producing some of the best editorials in the game — we’re not just talking retailers, Slam Jam editorials are better than most mags out there. The latest editorial is one of our favorites yet, turning the clock back to the iconic styles of '90s and '00s hip-hop.
Whether it’s low-slung pants and visible underwear or big puffers and long shorts, each of these looks will be a big throwback for anyone who grew up around the likes of Destiny’s Child, TLC, Nelly, and more.
But don’t be fooled, while the styling might look like it’s straight from the ‘90s, the clothes are all recent-season hits that you can shop now at Slam Jam. From Margiela to A-COLD-WALL*, Martine Rose, and more labels defining the cultural zeitgeist right now, this Slam Jam editorial is ticking every box for us.
Be sure to check out the full editorial at Slam Jam and shop some of our favorite pieces from the shoot below.
Keep scrolling to shop our top picks from the Slam Jam editorial.
Maison Margiela Coated Cotton Double Breasted Raincoat
Margiela's double-breasted raincoat is cut from waxed cotton which gives the bold yellow shell an even more impactful sheen.
Dickies Denim 100 Bib
Aaliyah where you at?
Needles 7 Cuts Zipped Wide Flannel Shirt
Needles' spliced shirts are one of the Japanese label's signatures at this point. This zipped version offers a range of fits with detachable arms, ideal for the warmer season.
A-COLD-WALL* Corrosion Denim Set
Wear them separately or at the same time, but this A-COLD-WALL* denim set proves that sometimes double-denim is a BIG yes.
Dries Van Noten Palwyn Denim Pants
Dries Van Noten gives this pair of classic washed jeans unique personality with a bleached crease down each leg.
Sacai Bandana Knit Sweater
Sacai looks to a big bandana print across this wool sweater which boasts a crew neck when the slanted zip is fastened.
COMME des GARCONS Layered Wool Shorts
Had enough of 5-inch inseams? Go for something a bit more dramatic with this pair of layered shorts by COMME des GARÇONS.
Martine Rose Sponsor Set
Martine Rose's sponsored set slots effortlessly into the '90s-style editorial. But, subtle subversions bring it up to date like the rolled collar or zipped pant cuffs.
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