Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

Following John Geiger and the Higher Brothers, Soulection's Joe Kay is next to take part in Highsnobiety's Cop or Drop series.

When he's not deciding whether to purchase or pass on some of the hottest trending items, Kay is running the widely known digital music radio brand, Soulection. He's hosted hundreds of the brands radio episodes on Apple Music's Beats 1 Radio since 2015, and helped organize the company's first ever music festival amongst other feats.

On this episode of Cop or Drop, the Soulection cofounder let's us know if it's worth swiping his credit card for Tom Sachs new Nike shoe, A-COLD-WALL x Nike Zoom Vomero +5 Redox, Kanye West's Sunday Service Merch, Samsung's Vertical TV, the Burluti Porsche 911, Loewe sunglasses, Lil Wayne Bape x Ugg shoe, a Weatherhyde reversible tent, and lastly, a Beach cocoon inflatable chair.

To see what Joe Kay would and wouldn’t cop, watch the video above.

We Recommend
  • How the Timberland Boot Became an Icon of Hip-Hop Style And Beyond
  • Where's All This Unreleased YEEZY GAP Clothing Coming From?
  • Of Course North West Wins at Kanye-Themed Halloween Costumes
  • Pastelle, the Original Kanye Brand, Is Back
What To Read Next
  • This Summer-Ready adidas Pack Is Full of Literal Basket Cases. The Good Kind
  • Engineered Garments’ Improved Vans Slip-On Is (Almost) the Same (EXCLUSIVE)
  • adidas' Textured Mary Jane Ballet Sneaker Is the Most Artful of Them All
  • For the First Time, BEAMS Made an Ultra-Rare Arc’teryx Jacket for Everyone
  • This On Sneaker Is Exactly What Your Spring Rotation Has Been Crying Out For
  • This Exquisite Leather adidas Ballet Sneaker’s Got Next