New Stone Island, Fresh Out the Oven — No, Literally
When Stone Island’s designers heard the phrase that something's come "fresh out the oven,” they must've taken it seriously. Because, as part of its Spring/Summer 2025 collection, the luxury technicalwear brand put forth a type of garment that is baked. And not in a puff-puff-pass kind of way — actually, literally baked.
For context: Products from the brand's Tela 'Paracadute' Stretch-TC category are made using a super fine, parachute cloth material that is manually treated with what Stone Island refers to as its "white pigment” method.
Applied to its surface, melted into the fabric through a heated enclosure, and with its excess cleaned off , the pigment settles into the textile, leaving each piece with a unique pattern of camo-resembling residue.
Camo's never not been on Stone Island's mind, and neither has thorough research and material innovation, with the brand's identity steeped entirely in military-inspired utilitarianism. But with fellow items from this same drop also incorporating the print, the style and its various deviations seem to have been of particular interest to the Italians lately.
New for Spring/Summer 2025, there's also the SCAN CAMO series, which features a mix of archive and new graphics on apparel. Plus, a color-changing UV reactive nylon coat leans on the theme that is to blend in with bushes. Though, truth be told, none of these'll have their owner fade into the background.
Oasis-offspring Gene Gallagher and Korean-American rapper pH-1 would know, as the stars of the accompanying campaign. They were shot against backgrounds so heavy in contrast, it would've taken members of Duck Dynasty to help them disguise.
Slated for release from mid until end of May, all of the above will be available at Stone Island stores and online, priced between $580 and $2120. Get ’em while they’re hot.
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