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White Claw™ x TOMBOGO™ Return To Quench Fashion’s Thirst
Back and gearing up for round two, White Claw™ Hard Seltzer, the iconic alcohol brand, and TOMBOGO, one of the fastest-rising design labels, reunite for a continued collaboration that further intertwines the worlds of fashion and refreshment.
Signaling White Claw™ Hard Seltzer’s most ambitious foray into the style arena, the viral CLAW™ Bag (unveiled at our Neu York pop-up experience during NYFW) marked the inception of this distinct partnership. Now, building on the momentum of the coveted accessory, White Claw and TOMBOGO step into the design atelier once more to craft a full-fledged capsule collection, doubling as an exuberant exploration that leans into an imaginative realm manifested by the two powerhouses.
“The journey of [the White Claw] collaboration happened so naturally, and there’s definitely been a different level of longevity, which is something I really appreciate.” shares Tommy Bogo, founder and lead designer of TOMBOGO. “The CLAW™ Bag was the tip of the iceberg, and now we’ve created a whole capsule designed to build cohesive looks that revolve around this amazing accessory.”
The three-piece tour de force of a capsule collection features a workwear-inspired shirt, jacket, and pants–reimagining familiar silhouettes from the TOMBOGO archive with an infusion of White Claw’s signature ethos. Adorned with lime-flavored can tab-style buttons, the triad of limited-edition garments maintains all of the magic from the first time around–but with a more refreshing twist, including custom pockets that perfectly fit a White Claw can.
“Bringing White Claw into the picture, I wanted my audience to experience the partnership with me.”
A series of one-of-one White Claw-influenced accessories accent the three offerings, adding an elevated tinge to the next chapter of the partnership. From blinged-out bracelets, earrings, and necklaces to a Blackberry flavor-inspired belt, the bespoke treasures might not be available for purchase but still showcase the duo’s dedication to exploring the boundless nature of their synergized sensibilities.
“I've realized that I design for a demographic of like-minded creatives. We’re all sharing an experience when wearing TOMBOGO,” says Bogo. “Bringing White Claw into the picture, I wanted my audience to experience the partnership with me.”
The storied saga will culminate with a grand reveal of the new capsule collection at a pop-up on December 8th. This exclusive experiential soirée will not only see the three-piece capsule take center stage but attendees will be gifted a limited-edition keepsake in the form of a White Claw x TOMBOGO soccer jersey to commemorate the evolution of the collab. And for the final act, later that evening, White Claw Hard Seltzer’s performance series (titled Shore Club Mainstage) will take Miami by storm with a performance by hometown rapper Denzel Curry. The last of the five-part concert experience is White Claw Hard Seltzer’s proverbial “Black Cherry” on top.
“I think this continuation of the capsule illustrates one very important element of good brand partnership, which is consistency,” explains Bogo. “We are continuing to build with each other, which I believe really solidifies the synergy between both brands.”
Not planning a trek to “The Magic City"? Don’t fret, a White Claw x TOMBOGO flavor-derived t-shirt embossed with a signature can tab logo will be available to cop online later this month.
With one revolutionary release already in the history books (and in our closets), our fashion fantasies are ready to feast on the sheer brilliance and innovation of this highly anticipated capsule collection.