TAG Heuer
Tag Heuer
FOUNDER
Edouard Heuer
WHEN WAS TAG HEUER FOUNDED
Tag Heuer was established in 1860.
TAG HEUER HEADQUARTERS
Tag Heuer’s HQ is in La Chaux-de-Fonds, Switzerland.
WHERE ARE TAG HEUER WATCHES MADE
Tag Heuer watches are made in Switzerland.
HOW DO YOU PRONOUNCE TAG HEUER
Tag Heuer is pronounced “Tag Hoy-yer”, as shown in this video.
ARE TAG HEUER WATCHES GOOD
Tag Heuer watches are known to be high-quality luxury watches that will last you a lifetime and require little maintenance.
WHY IS TAG HEUER SO FAMOUS
Tag Heuer is famous for its strong motorsport heritage, pioneering timekeeping innovations, durable luxury design, celebrity endorsements, and iconic models like the Carrera and Monaco.
1860
Edouard Heuer founded Heuer in St-Imier, Switzerland.
1887
Heuer invented the oscillating pinion, revolutionizing chronograph accuracy.
1914
Heuer introduced its first wrist chronograph.
1933
Heuer introduces the now classic “Autavia,” a dashboard timer used for automobiles and aviation.
1963
Heuer launched the Carrera, an iconic racing chronograph.
1969
Heuer released the Monaco, the first square and water-resistant automatic watch.
1985
Heuer is acquired by TAG group, becoming Tag Heuer.
1999
Tag Heuer is aquired by LVMH, solidifying its place in the luxury world.
2013
Tag Heuer celebrated the 50th anniversary of the Carrera.
2015
Tag Heuer releases the first luxury smartwatch the Connect.
Tag Heuer Highlights
Let’s Unpack the KITH x TAG Heuer F1 Watch
The TAG Heuer Carrera Enters A New Era for its 60th Anniversary
One KITH x TAG Heuer Watch? Try 10 (EXCLUSIVE)
TAG Heuer Adds 3 New Editions to Its Monaco Lineup
TAG Heuer and Porsche Get off to a Flying Start With New Carrera Chronograph
After Flirting for Years TAG Heuer and Porsche Finally Announce New Partnership
This Ain't Your Father's Chronograph
For TAG Heuer and Porsche, Precision Is King
Mario Kart Takes the TAG Heuer Wheel
Legends Live On—Porsche and TAG Heuer Add Another Chapter to the Panamericana
