Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

A Supermarket Chain Compared Its Uniform to Ivy Park & Twitter Has Lost It

Written by Isabelle Hore-Thorburn in Style

In what could be the most random beef of the year so far, British grocery store chain Sainsbury's has stirred the Beyhive after it compared its uniform to Beyoncé's newly released Ivy Park x adidas collection.

Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

The "Sainsbey" controversy kicked off when Sainsbury's retweeted one of the promotional images from the Ivy Park collection with the caption "Repping since 1869," the year Sainsbury's was established.

Your Highsnobiety privacy settings have blocked this Twitter post.

Since the tweet was posted, Twitter has well and truly embraced #SainsBey — and the results are hilarious. As you might have guessed, everyone has an opinion.

From the employees...

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

...to the customers

Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

Obviously the BeyHive had some thoughts, too

Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • adidas’ FIFA World Cup Jerseys Are Ready for Kickoff
  • What Other Vegan Caribbean Restaurant Has Its Own adidas Sneaker?
  • adidas' Bob Marley Track Jacket Turns A Sporty Staple Into Wearable Tribute
  • 21 German Clothing Brands Every Highsnobiety Reader Should Know
What To Read Next
  • This Summer-Ready adidas Pack Is Full of Literal Basket Cases. The Good Kind
  • Engineered Garments’ Improved Vans Slip-On Is (Almost) the Same (EXCLUSIVE)
  • adidas' Textured Mary Jane Ballet Sneaker Is the Most Artful of Them All
  • For the First Time, BEAMS Made an Ultra-Rare Arc’teryx Jacket for Everyone
  • This On Sneaker Is Exactly What Your Spring Rotation Has Been Crying Out For
  • This Exquisite Leather adidas Ballet Sneaker’s Got Next
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now