If you've been paying even the slightest attention to the world of modern parenting over the last few years, you've probably noticed that CYBEX isn't your average baby brand. This is the company that has spent years not only building something much bigger than a nursery essentials brand, but convincing an entire generation of style-conscious parents that practicality and good taste aren’t mutually exclusive.
This is CYBEX’s first foray into the world of apparel, and proof that modern families need not separate function from style. Inspired by streetwear trends from Tokyo to New York, the collection takes oversized silhouettes, neutral tones, and premium materials, and crafts casually eye-catching designs for both children and adults. Featuring a bold varsity-inspired “C” emblem, selected pieces reference the C in CYBEX–standing for Culture, Community, and Connection–and reflects the brand belief: FOR ALL TOMORROW'S PEOPLE.
“The collection focused on craftsmanship and premium materials, but at the same time, we didn’t want to be disconnected from reality,” says CYBEX founder Martin Pos. “Kids grow fast. Therefore we also focused on oversized silhouettes, comfort, casual styling, pieces that feel elevated but still practical.” Parents with a sartorial eye no longer have to settle for uninspiring kids’ duds—the whole family can step out in CYBEX ready to stunt at school drop off or at the next family gathering.
“The aesthetic draws inspiration from some of the most influential voices in global fashion and culture,” continues Pos, “from the experimental spirit of Japanese designers like Junya Watanabe and Comme des Garçons, to the urban edge of New York icons such as Alexander Wang and Rick Owens, as well as the understated sophistication of Acne Studios. We imagined what these designers might create if they were designing for children.”
The release coincides with My Plus One, a new campaign featuring real-life families and how their intergenerational sense of style passes down from parent to child. It’s about the people who become part of your daily life, the ones who influence all the little decisions you make along the way. In this way, it’s a reflection of the connections that define family life and the relationships that shape who we are.
At the heart of the campaign are two families navigating the chaos of everyday life together. Charlène Sery is a Berlin-based creative, stylist, and mother of four. Raised in Italy, with roots in the Ivory Coast, she moved from Bergamo to Berlin with her husband Lorenzo Lodi, and together they founded Early Bird Gelato in Prenzlauer Berg in 2017. On Instagram, Charlène shares a mix of family life, personal style, interiors, food, and everyday moments.
Same goes for Fa and her husband Andre. Fa’ Pawaka is a Berlin-based Indonesian multidisciplinary artist, model, designer, and mother. Born in Jakarta, her life has moved through Hong Kong, Tokyo, Bali, and Berlin. Formerly known for her work as an international model and founder of eyewear label Pawaka, Fa now focuses on sound, breath, and healing-based experiences with alchemy crystal bowls and “sacred tuning” sessions. In the campaign, Fa’s and Charlène’s family bring this energy to the forefront: clothes that flow with their daily life, yet feel expressive, grounded, and intentional.
The pieces are designed for movement, comfort, and everyday wear, but without sacrificing the elevated aesthetic CYBEX has become known for. Since its founding in Germany in 2005, the brand has operated according to what it calls its D.S.F. principle: Design, Safety, and Functionality. With the contemporary families represented in My Plus One showing that all three qualities can coexist under one roof, that philosophy had never felt more relevant.
Find out more about CYBEX and My Plus One here.
