ellesse Is for the Sporty Hedonists
When Leonardo Servadio founded ellesse in 1959, he created a brand rooted in the Italian spirit of fun, naughtiness, and style; Wonderfully social, subverting elitism, and a revolt against the bland. After more than half a century of collections that connect the dots between performance, style, and intangible Italian refinement, ellesse is counted among the icons of sportswear. Now, in 2025, you’re invited to join the brand’s enigmatic club: La Società.
Few sports distil ‘la dolce vita’ like tennis. Picture sun-drenched Mediterranean clay courts, artfully vintage jerseys alongside knife-pleated tennis skirts, and a social debrief over an ice-cold negroni after game, set, match.
This is the spirit that ellesse revives in the announcement of La Società: a fictional club that celebrates a legacy where sport meets style and everyone is invited to play. In fact, anyone who shares a love of the game, movement, and pleasure is already an honorary member.
The uniform? Classic and elegant. Along with the announcement of La Società, ellesse revives its signature aesthetic, reintroducing the tennis dress and polo as key aspects of the collection. Imagined in a range of clean, vintage-inspired colorways, these pieces embody the duality of ellesse’s new look: while they’re designed for sport, they fall effortlessly in line with a style-forward wardrobe, allowing the wearer to play hard on and off the court.
La Società signals something that runs much deeper than just a refreshed aesthetic. It represents something that has been at the heart of this Italian icon since it was founded: sport is not just an activity, it’s life’s best excuse for the pursuit of pleasure. It’s an opportunity to explore style, to socialize, to build confidence, to understand our bodies, and to be our simplest, most authentic selves.
If this rings true for you, then ellesse says you’re already a member of La Società.
Find out more and shop the latest collection here.
