Double Tap to Zoom

Houston X is a young British rapper who is oft referred to as London's answer to Travis Scott. With his new video for "Mayfair," it's easy to see why; both artists share a proclivity for turning moody heartbreak into seductive and spooky slow burners. "Mayfair" finds Houston being haunted in a church among other equally gloomy tableaus. Give it a watch below.

Your Highsnobiety privacy settings have blocked this YouTube video.

“At the time of making 'Mayfair,' it was just me starting to understand myself and where I belong,” Mayfair tells us regarding the track. “My inspiration was drawn from what was around me at the time. I was with people who cared about me and was with a girl who... didn’t care about me too much. It’s really me trying to express that there’s a good and a bad side to this girl, but also show how good things could have been.”

For more of our premieres, take a listen to Bodyimage's immersive project 'Active Lovers.'

We Recommend
  • Diptyque Sets Bleecker Street Aglow With Its Classic Candle
  • Fiat x Highsnobiety Present: Aperitivo Italiano
  • Milan Design Week 2026's Best Moments Felt Real
  • Kneecap Strikes Back
What To Read Next
  • Today's Best Sneakers Don’t Need Limited Drops to Prove It
  • MAX&Co. and the End of Outfit Panic
  • Nike's New Crisp Skate Shoe Is Too Clean for the Skate Park
  • HOKA’s Cushiest Trail Runner Gets a Laceless Summer Spin-off
  • Vans Put Pretty Pleats on Its Flattest Mary Jane Sneaker
  • A Pink Nike Air Max So Good, It Shines on Its Own