Today Jordan Brand opens its newest retail store, located in the heart of downtown Los Angeles. The space is meant to serve as a retail and brand experience for athletes, creatives, and consumers alike.

The store features three main attractions: a state-of-the-art Flight Lab where customers can create one-of-one products, Twin Flight Lounges dedicated to showcasing brand storytelling and local artists, and the Flight Deck, a rooftop regulation size court that will host local Jordan Brand sponsored schools and athletes.

“Los Angeles is a city of champions and continues to develop some of the world’s most talented athletes and creatives,” says Jordan Brand President Larry Miller. “After seeing first-hand how passionate this community is about the Jumpman during last year’s All-Star Weekend, we are thrilled to open a space here permanently and continue to help make this a place where champions of sport, art and culture can thrive.”

Jumpman LA is located on 620 S. Broadway and is readily open to the public.

Flip through images of the space above and leave your thought on it below.

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In related news, these COMME des GARÇONS x Nike ACG Air Mowabb colorways are not made for balling, but sure look good out on the streets.