Bruno Mars Launches Lifestyle Brand With Designer Alter Ego "Ricky Regal"
Brand: Lacoste
Season: SS21
Key Pieces: The ’70s-style track jackets are the star of the collection. Arriving in red, orange, mustard, and forest green, the tracksuits have a slim-cut on the leg (there's also a shorts option) and a white zip on the jacket which folds over into an oversized collar.
Release Date: March 5 via exclusive retailers and Lacoste.com from March 8
Buy: Lacoste
Editor’s Notes: We've touched on the way that every major artist's end game involves the transition into a brand before, and now Bruno Mars has taken it to the next level, with a whole persona for his new lifestyle brand developed in collaboration with Lacoste. "When I'm on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal," says Mars, on his new designer alter-ego.
In addition to the tracksuits, the collection includes shorts, polo shirts, T-shirts, pants, slides, socks, and aviator sunglasses featuring Lacoste's signature sporty design details. Mars' foray into fashion aligns with his first album release since 2016, "An Evening with Silk Sonic," recorded with Anderson .Paak and expected to drop this Friday.
