Montirex Goes Behind the Grind
If you've been paying attention to the UK's sportswear scene, you've probably noticed Montirex's rise. What started as a performance-focused label has quickly become one of the country's biggest success stories, innovating not only high-performing technical sportswear, but also finding that sweet spot between street style and sports culture. With its Summer 2026 collection, the brand is making another statement—and this time, it's all about the stories behind the clothes.
Entitled For The Moments, the campaign zooms in on the blood, sweat and tears that lead athletes to the finish line: the early alarms, endless training sessions, airport lounges, recovery days and the people who make it all possible. In a nutshell, the moments that shape athletes the most.
Leading the campaign are boxing stars Ben Whittaker and Shakur Stevenson, joined by Montirex ambassadors like boxers Mick Conlan and Giorgio Visioli, MMA-fighter Paul Hughes, BBC reality sports competition Race Across the World winners Jo and Kush, plus running community AllTerrain95. Montirex follows them through their day to day, giving a more personal look at the routines, relationships and rituals that happen beyond the competition.
Whittaker takes center stage in the campaign’s opening chapter, documenting the lead-up to his first professional fight in the US, a huge career milestone that ended with a win. For The Moments is also one of the first major campaigns to feature Stevenson since joining the Montirex roster, reinforcing the brand's growing impact in the boxing world.
Rather than treating every ambassador the same, For The Moments leans into their individual routines. For Hughes, that means insights on elite martial arts. Giorgio Visioli heads to chic East London restaurant E. Pellicci for a rare moment of downtime between sessions, while Jo & Kush continue their adventure as they immerse themselves in the culture of Barcelona and Madrid.
As Montirex continues to grow, For The Moments feels like a natural next step. Find out more about the campaign here.
