You've probably noticed that the World Cup is happening right now and this time it’s taking place in the United States, Canada, and Mexico. Which is great if you’re into massive stadiums, big-screen energy, and that very specific American way of turning everything up to eleven. While the tournament is doing its thing across the Atlantic, the time difference is doing its thing back here in Europe, which means if you want to support your team, you’ll have to put in a night shift.
So European football culture has quietly shifted. The rituals don’t disappear, they just mutate. Beer gardens turn into sofas, big screenings turn into group chats, and full stadium energy gets compressed into dimly lit living rooms that might have a fierce curfew because someone definitely has work in the morning. Trying to turn up for football past your bedtime is a little surreal, which is why this collab makes perfect sense: Pringles have linked up with Berlin-based creative studio Sucuk und Bratwurst to introduce a limited-edition "pyjersey" (that's a pyjama-jersey, naturally) designed specifically for this summer’s midnight footie madness. Introducing: The Night Kit.
The Night Kit takes the language of football kits and reimagines it for the afterhours crew. A vintage-inspired jersey silhouette, transformed into something soft and comfy but still match-ready. The pyjersey comes as a matching set, cut from a warm golden fabric drawn from Pringles’ signature visuals, with a chip-inspired pattern woven into the design.
Shot by Polo Lindström Muller with film work by Max Heeb, the campaign blurs reality even further. Shot in Berlin, the campaign juxtaposes the city’s industrial edges with soft domestic interiors, playing with the switch between “pre-game drinks” and “post-game nap”.
To bring all this into the real world, Pringles and Sucuk und Bratwurst hosted an intimate late-night kickoff in a literal Berlin apartment during the group stage of the tournament. Part house party, part sports night, part intimate soirée, the event was stripped back to something more personal, more chaotic, and honestly a bit more accurate to how people actually experience sports these days. There were drinks, snacks, conversation, music, and a DJ set by Berlin-based creative and selector Alissa Zaddi.
And that’s what the whole project is about. It’s kind of crazy, a little absurd, but ultimately captures the spirit of football frenzy—sleep deprivation be damned.
