In a world that is seeing print media transition into the new world of mobile reader apps, it is heart warming to see at least a handful of publications recognizing that their old ways will not fall well with users of these new devices. My biggest gripe is print publications charging MORE for their mobile apps than the actual print versions. While I could argue why this is their downfall, I'll keep a smile with the launch of the Wallpaper* FREE iPhone App. Yes, the content is sponsored but you'll have "best from the world of art, fashion, travel, architecture and technology."