Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

While we're still marinating over Reebok's recent announcement that Gucci Mane has joined the Reebok family, take a behind the scenes look at how his debut lookbook went down.

Gucci's partnership with Reebok stems from his lifelong relationship with the brand having grown up with the Workout Plus when he was younger, so it was only natural that he put his own take on it. We got a behind the scenes look at their first lookbook campaign debuting Gucci's very own Workout Plus sneaker.

No matter what Guwop gets involved in, he always manages to keep things lighthearted with a smile on his face. Check out the behind-the-scenes video above and peep Gucci's take on the Workout Plus.

  • VideographerThuan Tran
  • PhotographyJosh Sobel
We Recommend
  • Gucci Mane Shut Down the NYC Reebok Store at His Workout Plus Meet & Greet
  • Here's Your Chance to Meet Gucci Mane & Cop His New Reebok Workout Plus Sneaker
  • Gucci Mane Is the Latest Recording Artist to Join the Reebok Classic Family
What To Read Next
  • adidas' Textured Mary Jane Ballet Sneaker Is the Most Artful of Them All
  • For the First Time, BEAMS Made an Ultra-Rare Arc’teryx Jacket for Everyone
  • This On Sneaker Is Exactly What Your Spring Rotation Has Been Crying Out For
  • This Exquisite Leather adidas Ballet Sneaker’s Got Next
  • Nike's Cleanest Skate Sneaker Has Shreddably Good Bones
  • Nike’s Chic Polka-Dotted Cortez Belongs in the CdG Universe